College students around the nation can sometimes seem to have conference wide closets- how do we beat this phenomenon?
Welcome to the SEC
What exactly is the “SEC” Fashion Bubble? Southern Style and sports come together to create “SEC Fashion.”
Sorority Recruitment
Organized by a phonetic series of rounds, sorority recruitment is a well oiled machine. “Rush” is a week-long process that is sorted into Open House, Sisterhood, Philanthropy, Preference and Bid day. In the South, this mimics the most selective of college processes. It breaks hearts- and the internet. ‘Bama rush is an annual phenomenon that saturates TikTok and Instagram pages. In order to have a “successful” rush, preparation for a so-called “pitch” and outfits are a must.
The University Uniform
The SEC fashion sphere is hated by many, but loved by more. It is identifiable and stereotyped. Sometimes mocked for its archetypal and widespread use. Its signature style has shown itself in many forms in recent years, seen under any “basic” trend in its name: vsco girls, clean girls and “it” girls. The synchronicity in many outfits and styles in the South is simply a testament to practicality and quality trends. Characterized by more than bubble skirts, the SEC fashion bubble is referred to by many as underexposed.
Class to class, we see athleisure fit for lectures and sweat sets that make class not feel like class- call it Southern comfort. This kind of capsule wardrobe is essential for a college girl, and accessories are the other half that sets your outfit apart from your classmates and yours from the other days of the week. Comfort colors is both a renowned brand and a motto for a student, dated and considerable vintage greek life shirts are the perfect top for a long, tired day of classes.
The Going Out-fit
Tiny tops, denim year round and dressing for the Southern heat are all things unique to the wardrobes of the SEC. When night falls over these quaint college towns, it becomes more alive than ever. Alive with glitz & glam, alive with country music, alive with karaoke that southern drawls will pierce through. Retired pageant girls, friendly strangers in a bar, and several people from your hometown hit the streets and we realize southern culture really does transcend over all.
The Going Out-fit
Tiny tops, denim year round and dressing for the Southern heat are all things unique to the wardrobes of the SEC. When night falls over these quaint college towns, it becomes more alive than ever. Alive with glitz & glam, alive with country music, alive with karaoke that southern drawls will pierce through. Retired pageant girls, friendly strangers in a bar, and several people from your hometown hit the streets and we realize southern culture really does transcend over all.
Written by
Kylie Caldwell